Autonomous ad operations
Your ad account, run by software that explains itself.
Feed tools build thousands of campaigns from rules you wrote. This builds them too — and then decides what to do next: what to bid, where the budget should move, which creative is dying, which search terms are wasting money. Inside limits you set, with every decision on the record.
How it works
A compiler, then a head on top of it.
- 01
Read the catalogue
Products come in from Shopify or any XML, CSV or JSON feed. We snapshot every fetch and diff it, so everything downstream reacts to what changed rather than reprocessing what didn't.
- 02
Compile the campaigns
Rules and templates turn products into Search, Shopping, Performance Max and Meta campaigns. Character limits, asset minimums and policy rules are checked before anything is pushed.
- 03
Propose a change
Agents read the numbers and write a plan: what to change, why, the evidence behind it, and how far it reaches. Every plan carries the inverse that undoes it.
- 04
Check, then act
The plan is measured against your guardrails before it can run. Under the limits it goes; over them it waits for you, or stops and tells you why.
Guardrails
Software that spends money should be hard to trust. So earn it.
Agents fail when nobody defined what they may not do. Every agent here gets the narrowest set of tools its job needs, and every proposed change passes a policy check before it can reach your account.
New workspaces start at suggest: agents propose, you decide. Full autonomy is something you switch on, per kind of decision, once you have watched it work.
- Spend capsAbsolute and percentage limits, per action and per day.
- Blast radiusA cap on how many things one plan may touch at once.
- Evidence floorNo optimising on three clicks. Minimum data before any decision.
- Freeze windowsNo autonomous changes during the weeks that matter, unless you say so.
- Kill switchHalts every agent in the workspace immediately.
- Full audit trailEvery action, its reasoning, its outcome, and an undo.
The roster
Bounded specialists, not one all-seeing bot.
Anomaly detector
Spend spikes, broken conversion tracking, campaigns that quietly stopped serving.
Budget pacer
Intra-month pacing and reallocation toward the channel with the better marginal return.
Search term miner
Turns the search terms report into negatives and new keywords instead of a PDF nobody reads.
Creative director
Generates variants, spots fatigue in the CTR decay curve, promotes winners.
Feed doctor
Merchant Center disapprovals, image and title violations, landing pages that disagree with the feed.
SEO strategist
Finds the terms you pay for but already rank first on, and the ones worth buying.
Connects to
Early build. Platform access is under review with Google and Meta, so connectors run against recorded fixtures until the tokens land — which is also why nothing here claims to be spending real money yet.